LAMAR UNIVERSITY ATHLETICS
SPONSORSHIP OPPORTUNITIES
Contact Us!
Brad McGowan
Assistant Athletic Director for Development
409-880-1881
brad.mcgowan@lamar.edu
Miranda Biehle
Assistant Athletic Director of Marketing and Promotions
409-880-8128
miranda.biehle@lamar.edu
Conference championships and the graduation of our student-athletes is our top priority at Lamar University Athletics. Our goal is to dominate the Southland Conference and develop programs capable of making Cardinal Athletics one of the finest programs in the country. To attract the best and brightest athletes, we must offer both first-class athletic facilities and a high-quality education.
Corporate sponsorships are a critical revenue source for our athletic programs, especially in providing scholarships for over 165 student-athletes. But our sponsorship programs are not just beneficial to the athletic programs of the university. Lamar Athletics provides an excellent vehicle for your company or business to target and reach a loyal fan base, regardless of your budget. In this sponsorship package, you will find creative and effective ways to communicate your message to potential and key customers.
Consider the following information when considering your sponsorship:
- Lamar University currently has over 10,000 students enrolled in its Beaumont campus, and offers courses of study leading to 100 undergraduate degrees, 47 master's degrees and 7 doctoral programs.
- There are over 1,200 faculty and staff employed at the university, making it one of the largest employers in the area
- Lamar Athletics hosts over 75 sporting events each year in its ticketed sports
- Cardinal Basketball has approximately 2,500 season ticket holders, with attendance topping 4,000 for many home games
- Lamar University has over 50,000 living alumni with 24,000 living in the Golden Triangle area
- LamarCardinals.com, the 4-month old website of Cardinal Athletics, is currently averaging nearly 14,000 unique visitors each month, with over 175,000 page views per month . . . and growing!
Ask any corporate sponsor why they support Lamar Athletics and they are likely to say "our customers like doing business with companies that give back to the community", or "we understand the importance of having quality higher education in our community and want to support that." We think you will agree that your investment in our athletic programs will benefit your business as well as your community. As you review the following packages please remember, your sponsorship is limited only by your imagination - if you don't see what you are looking for, please ask!
LINKS
- FULL CORPORATE SPONSORS
- ADD-ON OPTIONS FOR FULL CORPORATE SPONSORS
- OTHER SPONSORSHIP OPPORTUNITIES
- CARDINAL DINING CLUB
- CARDINAL WHEELS CLUB
- Contact Information
FULL CORPORATE SPONSORSHIPS
All Full Corporate Sponsors receive the following package of benefits for a minimum contribution of $5,000, multiple payments accepted.
UPPER LEVEL BANNERS
These 5' X 20' advertising banners are made of glossy banner material and are located in the arena along the top wall of the Montagne Center. The signs are magnified by track lighting, and are visible at every event held at the Montagne Center.*
OUTDOOR MARQUEE MESSAGE BOARD
Lamar students and MLK motorists take notice of our corporate sponsors! Your business will receive more than 700 daily exposures on our electronic marquee located on MLK Parkway, next to the busiest parking lot on campus. This includes continuous exposure 24 hours a day, and at all Lamar athletic events, concerts, graduations, as well as exposure to the over 40,000 motorists traveling down MLK Parkway daily.
SEASON TICKETS
All of our corporate sponsors receive season tickets for all regular season games of the sports of their choice. Season tickets put you in the middle of the action with the same great seats throughout the year and are perfect for entertaining clients or rewarding employees.
ELECTRONIC MESSAGE BOARD
Our electronic message board is located in the Montagne Center on the center court scoreboard. The 3' X 8' message board flashes text messages throughout our games, including your company's name!
RED ROOM PRE-GAME RECEPTIONS
Join us prior to several of our biggest Cardinal basketball games in our Red Room luxury suite for an hour of friends and conversation. It's just the ticket to get you in the mood for Cardinal basketball - grab a snack and a drink, visit with other sponsors and friends and you're all set to enjoy the game!
VIP BUS TRIP
You're invited to join us on our luxury cruisers headed to one of the biggest away Cardinal basketball game - our treat! Transportation for two, dinner and game tickets are included. Show your Lamar spirit by traveling on the road to cheer on the Cardinals with other sponsors and fans.
CARDINAL CLUB HOSPITALITY ROOM
Halftime during men's home basketball games is even more fun when you and a guest can come into the Cardinal Club Hospitality Room for snacks prior to the second half.
GAME PROGRAM RECOGNITION
All Full Corporate Sponsors as of September 1 are listed in our regular season game programs as a corporate partner. What a great way to show your Cardinal pride!
*Note: In accordance with Southland Conference rules, some banners, signs and billboards are not able to be displayed during conference championship games.
The following opportunities may also be available to Full Corporate Sponsors:
ONLINE ADVERTISING
New sponsorship opportunities are now available to our corporate sponsors to advertise on our website, www.Lamarcardinals.com! Produced in cooperation with College Sports Online, Inc., this is the place to surf for Cardinal news, information, interactive promotions and photos as well as the best way to purchase the newest in Cardinal apparel. Now is the time to reserve your space on this growing website - for a limited time, only Full Corporate Sponsors have the opportunity to add online advertising to their sponsorship package.
Here a just a few of the packages available:
Official Banner Advertiser
- Advertising banner run throughout Lamarcardinals.com providing fans with a link to sponsor's website
- 125,000 guaranteed banner impressions
Official Content Sponsor
- All elements of Banner Advertiser (above) included
- Presenting sponsorship of a unique content/interactive web promotion on Lamarcardinals.com
- Permanent graphic, incorporating sponsor logo, on homepage directing visitors to promotion
- Promotional text and link included in Lamarcardinals.com weekly e-newsletter
- 312,500 guaranteed banner impressions for annual sponsorship; 187,500 for sports season
Official Online Partner
- All elements for Content Sponsor included (2 content sponsors for annual; 1 content for season)
- Premium identification as an Official Online Partner with branding on every page
- 625,000 guaranteed banner impressions for annual partnership; 375,000 for sports season
- Category exclusivity
- Right of first refusal
T-SHIRT SPONSOR FOR BALL BOYS AND GIRLS
For the price of 150 shirts, our sponsor's logo and message may be placed on the back of t-shirts worn at every game by ball boys and girls as well as our promotions staff. Your name and logo will be seen on the floor at all home Cardinal games!
SINGLE GAME SPONSORSHIP
For the price of 1,000 giveaway items (mugs, shirts, magnets, etc), your logo will be in the hands of fans who attend the sponsored home basketball game! In addition, the sponsor's name will be utilized in all pre-game publicity, throughout the game in PA announcements and your banners may be placed throughout the arena. Game sponsors also receive up to 200 tickets to the game for employees, clients, etc for an evening of fun cheering on the Cardinals to victory.
TURNSTILE ADVERTISING
Your name or logo will be seen by every attendee at Montagne Center events on the handles of all turnstiles in the arena! Call us for a quote.
T-SHIRT SHOOTERS
Two t-shirt shooters are available for sponsors to place their logo on the shooter, as well as on the back of all t-shirts shot out of the shooter during basketball, volleyball and/or baseball game activities. Call for a quote - different packages are available.
LIGHTED COURTSIDE SIGNS
This multi-color press table marquee is 96 inches long and 30 inches tall and is located at center court during all home men's and women's basketball games. This is one of the most visible areas in the arena as you will receive additional exposure during televised games on our local affiliate and Fox Sports Southwest as well as on nightly newscasts and newspaper photos.*
HALFTIME/TIMEOUT ACTIVITY
Let us tailor a halftime activity for a men's or women's basketball halftime, or between innings at a baseball game! Our marketing staff is skilled at creating a promotion that will entertain the crowd while promoting your company to our fans. These go fast so call for more information today!
BASEBALL BILLBOARD AT VINCENT-BECK STADIUM
Fans at Cardinal Baseball games are a captive audience to see your 8' X 15' billboard at Vincent-Beck Stadium. Year round billboards provide exposure to all home games and some high school games as well. Wait until you see your billboard on nightly newscasts as well! *
TICKET BACK SPONSORS
Direct Cardinal Fans and students to your business by placing your coupon or message on the back of all printed tickets for athletic events! Two options are available by sponsoring season tickets booklets or individual ticket sales for a variety of sports. Call for detailed information and contribution quote.
*Note: In accordance with Southland Conference rules, some banners, signs and billboards are not able to be displayed during conference championship games.
OTHER SPONSORSHIP OPPORTUNITIES
The following items provide opportunities for your business to get involved with Lamar Athletics at a contribution level below that of a Full Corporate Sponsorship. These packages area available individually, or may be added to a Corporate Sponsorship as an additional marketing opportunity to Lamar fans and students. We are ready to work with you to create the perfect package for your business. Or call us with your own ideas!
BASEBALL SPONSORSHIP PACKAGES:
"Run the Bases Sponsor"
- Sponsor provides coupons for free items to all kids who run the bases following Sunday baseball games (approx. 7 Sunday games)
- PA announcements at every home game and at conclusion of Sunday games as well as recognition in all media advertising of Sunday games
- Contribution of $1,000 plus the cost of coupons/free items for kids
Weekend Baseball Sponsorship Package
- Baseball Billboard for entire baseball season*
- Sponsorship of 3-day weekend games including ability to hang banners throughout the stadium, hand out promotional materials, set up sponsor table, PA announcements, etc
- Foul Ball sponsorship during all games; hear your company name mentioned throughout every game for each foul ball
- Listed in all game programs as a corporate partner
- Contribution of $3,000 plus the cost of 500 co-branded giveaway items for each game (call for a quote excluding full season billboard)
Single Baseball Game Sponsorship Package
- Baseball Billboard for entire baseball season*
- Sponsorship of one game including ability to hang banners throughout the stadium, hand out promotional materials, set up a sponsor table, PA announcements, etc.
- Foul Ball sponsorship during all games; hear your company name mentioned throughout every game for each foul ball
- Listed in all game programs as a corporate partner
- Contribution of $2.000 plus the cost of 500 co-branded giveaway items for most single games (Call for a quote excluding full season billboard)
PREMIUM Single Game Sponsorship
- Sponsorship of one premium game (Texas A&M, University of Houston, Louisiana Lafayette) including ability to hang banners throughout the stadium, hand out promotional materials, set up a sponsor table, PA announcements, etc.
- Foul Ball sponsorship during all games; hear your company name mentioned throughout every game for each foul ball
- Listed in all game programs as a corporate partner
- Contribution of $2,000 plus cost of co-branded giveaway items
Baseball Tournament Title Sponsor
Two home tournaments are available for Title Sponsorships in 2006! Benefits include all those listed above for "Weekend Baseball Sponsorship Package" except for the full season billboard (available separately). The contribution level for a Tournament Title Sponsorship is $1,500 plus the cost of 250 co-branded t-shirts and 500 giveaway items for 3 games.
Southland Conference Championship Tournament Sponsors
Sponsors are being sought to assist Lamar Baseball in underwriting the conference championship tournament, hosted by Lamar, in 2006! This is a tremendous opportunity for the Cards to play for the championship in front of a home crowd. Sponsors of a $1,000 contribution will receive recognition on the sponsorship banner at the front gate of all games as well as PA announcements throughout the tournament. Foul Ball Sponsorships and between-innings promotions are also available - call for more information.
*Note: In accordance with Southland Conference rules, some banners, signs and billboard are not able to be displayed during conference championship games.
OTHER GAME/SPORT SPONSORSHIPS
MEN'S OR WOMEN'S BASKETBALL SINGLE GAME SPONSORSHIPS
You can be the title sponsor of a single men's or women's home basketball game! This is a great way to grab the attention of all fans in attendance. Game sponsorship includes the following:
- Up to 200 tickets for employees or clients for the game
- Public Address announcements during the sponsored game and the preceding game
- Recognition on our outdoor marquee for the week prior to the game
- Recognition on the cover of the program for the sponsored game
- Opportunity to have your employees pass out giveaway items with your company name/logo to fans at the game (or coupons)
- Unlimited company banners placed strategically throughout the arena for the game
- Display/product opportunity to staff a booth with your company's information and items
- Note: Full Corporate Sponsors have first selection of games for single game sponsorships
TITLE SPONSOR
SOUTHLAND CONFERENCE CROSS COUNTRY CHAMPIONSHIP TOURNAMENT
You can be the Title Sponsor of the Conference Cross Country Championship Tournament! Sponsorship includes signage at the event, announcements leading up to the event and other recognition as negotiated. Our Lady Cross Country team won the championship last year - let's make it two in a row!
OFFICIAL SPONSOR OF LAMAR VOLLEYBALL
- Recognition throughout season as official sponsor of Cardinal Volleyball
- Ability to hold pre-game events in Red Room or Cardinal Club Room (catered through Chartwell's) prior to any home volleyball game, including free admission for up to 300 to the game
- Ability to hand out promotional materials at all home volleyball games
- Name/logo on the back of t-shirts provided as prizes to fans during game activities
- Logo on team poster in Montagne Center
- Logo on team schedule cards and posters
KID'S CLUB SPONSORSHIPS
LI'L RED CLUB SPONSOR
- Sign up to be a sponsor of our new fan club targeting area youth between the ages of 5 - 12.
- Company Name/Logo on the back of all t-shirts provided to members
- Company Name/Logo on all promotional materials used to promote club (membership mailings, newsletter, birthday cards, etc)
- Website sponsorship available
- PA announcements
- Ability to promote business at all Cardinal Kid's Club events
- Ability to provide coupons/other advertising in initial membership mailing, on birthday cards and at special events
STUDENT REWARD PROGRAM SPONSORSHIPS
LU CREW SPONSOR
Get in front of our student population by participating in the new student reward card for athletics! You can be the title sponsor of this exciting, high profile program. Your company name and logo will appear prominently on the reward card and be included in all advertising and mailings promoting the program. Online website sponsorship is also available.
LU CREW PARTNER
Or, you may choose to be a reward program partner by agreeing to provide students with free items and fun discounts to drive them to your business! Partners may also receive recognition by providing items for prizes given away throughout the year to students sitting in our student section at home games. You'll hear your name mentioned over the PA system and watch the student go wild to win your prizes of shirts, free food coupons, etc. What an easy way to promote your product to our students as well as others in attendance at games and events!
HOSPITALITY EVENTS SPONSORSHIPS
RED ROOM (VIP HOSPITALITY ROOM) SPONSOR
Sponsor a Pre-game VIP reception for our corporate sponsors and other special guests! You will have the opportunity to invite your key business personnel to this fun event prior to a men's basketball game, including display or product sampling at the reception. Bring your signage and other company object as well to add your corporate flavor to the event.
SPONSOR OF ATHLETE OR BOOSTER CLUB SOCIAL EVENTS
We have lots of events that need corporate sponsors involving our athletes and Cardinal Club members. For the cost of food, you could receive recognition at the event as well as on any invitations for the event and any publicity. Call us for ideas!
ADDITIONAL SIGNAGE/MARKETING OPPORTUNITIES
T-SHIRT SPONSOR
For the cost of the shirts, we will use the Lamar Spirit Team to throw your co-branded t-shirts into the stands during any women's basketball or volleyball game, including PA announcement recognizing your company. What a fun way to excite the crowd with your support of Lamar Lady Cardinals!
MINI MASCOT LAPEL STICKER SPONSOR
Place your ad, coupon or company name and logo on 2,500 cards with stick-on mini Cardinal mascots for the lapel. It's a great way to help the community show their Cardinal Pride at games and events.
TICKET BACK SPONSOR
- Men's basketball season ticket booklets (back of each individual ticket) placement of coupon or ad (3,000 ticket booklets)
- Ticket backs to all other events - VB, WBB, Baseball, etc
- Coupons printed as a part of season ticket booklets mailed to all season ticket holders (3,000)
CARDINAL CLUB BROCHURE SPONSOR
Announce your company as the "Proud Sponsor of the Lamar Cardinal Club" on membership brochures mailed to all Cardinal Club members and prospective members. Your company name and logo will appear prominently in the brochure. In addition, you may include other information and coupons to these sports fans in the initial membership mailing!
BLIMP ADVERTISING
Everyone notices the Blimp! Have the blimp drop 5-10 coupons for your business along with a PA announcement during pre-game and during halftime at men's or women's basketball games.
PROGRAM ADVERTISING
Call for a price list for individual sports.
PARKING PASS SPONSOR
Place your company information or a coupon on the back of 1,000 parking passes used for men's basketball season.
HERE ARE SOME OTHER IDEAS!
Ask us about using your company product! In many cases a portion of sponsorship contributions can be made in trade for your company product. Providing your product itself during an event or in our arena can also be a tremendous tool for both you and the university.
Do you have a company mascot? Get on our mascot list to participate in fun athletic events with other mascots from around the area at games and events. This is a fun way to involve your employees and get exposure for your business!
Sponsorship opportunities are limited only by your imagination. If you do not see what you are looking for, please ask. We look forward to visiting with you!
CARDINAL DINING CLUB
The Cardinal Dining Club offers restaurants the opportunity to support the Cards by giving cash or providing food to Lamar University Athletics in return for exposure, tickets, promotions and other support. In-kind gifts of food are used to support athletic programs in a variety of ways - providing meals for athletes during school holidays, recruiting visits, team meetings and much more. Restaurant sponsorships vary, call today and ask how you can support the Lamar Cardinals through the Cardinal Dining Club!
CARDINAL WHEELS CLUB
The Cardinal Wheels Club is an opportunity for automobile dealerships to support Lamar University Athletics by donating the use of a vehicle for official use and recruiting. The contribution of an automobile is a significant gift to our athletic program by the Wheel Club automotive dealers.
Cardinal Wheels Club dealerships receive a sponsorship package which includes:
- Season tickets to sporting events
- Outdoor marquee message board recognition
- Game program advertising
- Scoreboard message board recognition
- Website recognition as a member of the Cardinal Wheels Club
- Invitations to VIP events such as bus trips, Red Room events, Cardinal Club Hospitality Room, and many others
Lamar University is currently in need of vehicles for coaches and administrators. Please consider investing in the Cardinals with a donation of an automobile to Lamar University Athletics.
Sponsorships are limited only by your imagination - call us today to discuss your ideas and let us create a sponsorship package just for you!
